Top 5 Fashion Games Performance in Uruguay, Q2 2022

During the second quarter of 2022, the top 5 fashion games in Uruguay showed varied performance trends across downloads, active users, and revenue metrics. Here’s a detailed look at how each game fared, based on data from Sensor Tower.

Fashion Battle - Dress up game experienced a significant increase in weekly downloads, peaking at 2.8K in the final week of June. The game also saw a steady rise in weekly active users, growing from 2.8K at the end of March to 6.3K by the end of June.

Hair Challenge maintained a relatively stable download rate with a slight peak of 2.1K in mid-April. The game’s weekly active users fluctuated slightly but remained strong, peaking at about 13K in mid-April and ending the quarter at 11.7K.

Hair Dye saw a decline in weekly downloads, starting at 1.7K in late March and dropping to around 1K by the end of June. The active user count also followed a downward trend, from 5.2K to 3.3K during the same period.

Lash Salon experienced a notable increase in popularity, with weekly downloads peaking at 3.5K in late May. The game’s weekly active users also surged, reaching a high of 6.3K at the end of May before settling at around 3K by the end of June.

Mary’s Challenge: Life Design showed a strong start with 3K downloads in late March, but this number gradually decreased to around 183 by the end of June. The active user base similarly declined from 5.3K to 825 over the quarter.

For more detailed insights and data, visit Sensor Tower.